Donor Database Segmentation

🌱 NGO & Social Sector💝 FundraisingadvancedanalysisWorks with: any

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Act as a CRM analyst at an NGO. Segment a 12,000-donor database for personalised stewardship. Cover: (1) RFM analysis (recency, frequency, monetary), (2) lifecycle stages (first-time, lapsed, monthly, major, super-donor)…

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#donor-segmentation#rfm#salesforce-npsp#dpdp#crm

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